I love this picture of the Iceberg. I have used it over the years to illustrate that there is always more below the water line than there is above the water line. In the case of the Iceberg, only 10% is seen and 90% unseen. Many times, on building projects, what is above the waterline is considered “The Project”. That which is seen often defines the project’s success or failure. But the truth is, what is below the waterline has a much greater influence on how successful the project will be.
So the question is “What’s below the waterline of your project giving it balance and stability? I believe things like Good Planning, Understanding the Building Codes & Regulations and Knowledge of Building Systems & Materials are key to making what is seen a success.
At PDMi we are proud of what is seen above the waterline of our projects, but what defines us are the things we do below the waterline. We work hard on the things below the waterline in order to make what is above the waterline successful.
Call us to help you understand what needs to be done below the waterline in order for you to have a successful above the waterline project.